A content gap analysis helps brands find new areas and topics to rank for that they might not have known about otherwise. While thinking about your content in relation to your competition is a part of a content gap analysis, you should still be focused on the customer and what your new content topics can provide to them. To help you achieve your content goals, a strategy called a content gap analysis can be employed to help you refocus your content topics and find areas that are less competitive to publish content about. A content gap analysis can help you uncover areas in which to grow your content strategies, ultimately boosting your SEO, helping you rank higher on search results, and taking in your competitor’s traffic.
Use our gap analysis spreadsheet to identify opportunities to attract new high quality visitors searching on high intent keywords online. It compares the effectiveness of organic search compared to paid in driving visitors to your site. Using a content gap analysis tool like Ahrefs or SEMRush can immensely help you analyze your content.
The final step is to monitor and measure your results and see how your keyword gap analysis has impacted your organic search performance. You should track your rankings, traffic, conversions, and other metrics for your target keywords and compare them with your previous data and your competitors’ data. You should also analyze your content performance and see which content types, formats, topics, and angles are generating the most results.
We’ve already mentioned some ways you can manually gather data, such as by entering keywords into search engines. You can also perform a keyword gap analysis using Google Search Console. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable.
If you’re in the early stages of your business, chances are you won’t have much (or any) customer data to lean on for ideas. Here are five simple steps to start generating organic traffic to your website immediately, with a limited but well-placed budget. X is typically a brand with 20 years of organic SEO growth that dominates a particular industry. They exist in nearly every industry, and sometimes, there’s more than one. https://medium.com/@yousefimehran2001/best-telegram-seo-group-join-link-b08f39cec9f5 wants to go head-to-head with a company with an SEO budget that exceeds seven figures a year.
There Are Gaps That Need To Be Filled
Content gap analysis, in the context of SEO competition, is the process of identifying areas where your content is weak compared to your top SEO competitors. This analysis looks at the types of content and topics that competitors are using and identifies areas where your content is lacking. By not regularly performing content gap analysis, you also risk falling behind your competitors in terms of content quality and relevance.
You will look at data that might even help uncover competitors you did not know existed, such as an exclusively online seller that does not compete with you at all in the brick-and-mortar sector. With SEO it’s important to think of a competitor as any entity that ranks higher than you for your essential keywords, whether or not it is an organization you traditionally consider a competitor. Though it may sound complicated, it’s easier than you think, especially with the right subject matter experts at your side. Hiring a marketing agency can ensure your keyword gap analysis is effective—and even help you implement your findings into your content marketing strategy. So it’s no surprise that SpyFu would also have decent tools for keyword gap analysis — and content gap analysis by extension.
The best way to do this is by reverse engineering your core products and services. Furthermore, relying on just 1 source puts you at a higher risk of decisions made on incorrect or missing data. For example, there’s often a discrepancy with search volume, as different tools use different keyword database sources. Finding content gaps is one of the quickest and best ways to boost your SEO. There is a simple, step-by-step process to find the clear gaps in your content and fill the holes in your content strategy.
This content serves to address this problem and offer valuable information but not immediately convert the reader into a customer. Many brands focus on creating informative content in the form of blog posts to draw in a wider audience, and “money” pages to convert those users into buyers. Your goal is to create content for every stage of the buyer’s journey – whether they are “problem-aware,” “solution-aware,” or at the final decision stage of your purchasing journey. Analyzing your existing content offerings allows you to see where you might be missing valuable assets that could guide readers to the point of purchase. A content gap can be defined as the space between what users are seeking out on the web, and the results they receive.
This will help you see the relationship between all of your content and how it relates to different buyers’ journeys across multiple stages of the buying cycle. You don’t want to copy your competitor’s strategy but by comparison, you can come up with something innovative and better than what your competitors are doing. To speed up the process of determining which sites are valuable backlink opportunities, seoClarity’s Link Gaps utilizes an innovative algorithm. To determine the relevance of the site of each backlink opportunity manually, reference the list of domains that link to your true competitors but not to you. For example, if your site is about shoes, and the site of the potential backlink opportunity is about free web hosting, then there is likely no topical overlap.
But, simply looking at the number of backlinks a site has may not provide an accurate representation of its value as a backlink opportunity. Medium indicates the backlink is found for two of your competitors and not for you, and low means that only one of your competitors has that backlink. Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning project. HubSpot is ranking for this keyword too, but with a different, dedicated page.
Map Out Your Buyer’s Journey
So, you have to produce content that’s more informative, thorough, and capable of ranking higher than what’s already there. Marketing strategies work well when they are personalized, so while you want to cast a wide net, you can’t cover everyone. Explore who your audience is in terms of both demographics and psychographics. When you analyze content, pay attention to what your audience suggests they want, not just what you think they do. Links are undoubtedly one of the most powerful signals Google uses to rank a website, but not every link is built the same. Popularity, multiple sources of traffic, word of mouth, and association to a product or service make a brand stand out.
My main website is getting more visits and I’m positioning myself in very interesting keywords. I have started a small project and it is already
getting interesting organic traffic, without having invested in linkbuilding, only with in linkbuilding, only with content optimization. Content gap analysis re-examines aspects of your marketing strategy to identify problems and opportunities in content creation.
Be certain of what your leads are looking for before they buy, and what calls to action you may need to enforce to make sure they contact you. For example, Small business owners may have a hard time getting a decent SEO company to help them map their content gap analysis. To determine your true competitors manually, conduct a search for your target keywords and create a list of the top-ranking websites.